28 gennaio 2008

CONCEPT STORE

10 : 00. introduzione
Luca De Simone: "concept shopping a Milano"

11 : 00. Inizio del workshop

1. localizzazione del negozio nel centro commerciale

2. individuazione della tipologia di concept
- negozio monomarca (Samsung, Nike, Disney)
- concept autentico (Colette, Muji)
- concept tematico (abbigliamento, sport, arredamento, modello Strange Fruit)
- griffe concept (Armani, Ferrari)
- media concept di interesse pubblico (Trenitalia, Poste italiane, Enel)
- media concept privato (vetrina di comunicazione di un gruppo importante: Esselunga, Barilla, Easy Jet)

3. prime ipotesi progettuali

abstract
A Concept Store is a modern kind of departmentstore which selects it’s products from the customer’s taste:
such a store offers products of (almost) all kinds in different branches: fashion, shoes, cosmetics, interior accessories, furniture, jewelry, books and magazines, art
Different store concepts focus different target groups: the luxury-lovin’s and able-to-afford’s, organic and fair-trade thinkin’s, the friends of manufactured goods, streetwear-kids, multimedia-freaks and so on.
The product range is selective - the trend decides about the product range.
Products becoming too normal are listed out.
The very first concept store has probably been Colette in Paris.